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ZoodPay empowers merchants from China, Europe, Russia and Turkey to offer ‘Buy Now, Pay Later’ solution to shoppers in the Middle East, Central Asia and South Asia

  • The move accelerates cross-border trade as merchants can tap into ZoodPay’s ecosystem, which includes a Buy Now, Pay Later solution, the ZoodMall marketplace, and a logistics infrastructure

  • ZoodPay offers shoppers options to buy products in local currency, with the flexibility of paying in 14 days, or four to six installments, without any interest or fees

ZoodPay, a Buy Now, Pay Later (BNPL) solution provider, proposes this unique cross-border opportunity for merchants from, China, Europe, Russia and Turkey, opening their storefronts to new markets across the Middle East and Central Asia, without additional set-up costs or fees.

Moreover, through this initiative, shoppers can purchase products offered in their local currency with the flexibility of receiving the goods first and paying for them later in either 14 days, or in four to six installments, without incurring any interest or fees.


In a first-of-its-kind offering China, Europe, Russia and Turkey-based merchants can now promote and sell their products through the ZoodPay ecosystem to shoppers, specifically in the following countries: Uzbekistan, Kazakhstan, Iraq, and Jordan.


Merchants will have a unique one-stop value proposition aligning them with new customers by offering secure, flexible and popular payment methods, full-operational logistic support for product delivery, and having an option to create demand generation and marketing for their products through the ZoodMall marketplace, all under one umbrella.


Online shoppers in the markets serviced by ZoodPay may now receive instant approval and purchase products in their local currency, using their own online payment card, while merchants will be reimbursed in EUR.


There are numerous benefits for merchants on the ZoodPay’s solution in driving sales, including access to an alternative payment method to cash-on-delivery, easier entry to the fast-growing online shopping markets in the Middle East and Central Asia, building brand loyalty, as well as the ability to acquire new customers with higher order value.


Furthermore, merchants using ZoodPay’s solution, can expect to substantially reduce their customer servicing costs, increase their average order value, and reduce their product returns.


Another feature for merchants operating from China, Europe, Russia and Turkey, is the availability of ZoodPay’s marketplace - ZoodMall for demand generation and promotion of products inclusive a ‘Buy Now Pay Later’ option. ZoodMall is the Middle East’s and Central Asia’s fastest growing mobile-only shopping app, part of the ZoodPay ecosystem, which already provides consumers access to six million products from over 30,000 local and cross-border merchants, with the option to also pay cash-on-delivery or with ZoodPay.


ZoodMall’s marketplace is an ideal solution for cross-border merchants who want to enter the countries of the Middle East and Central Asia with a BNPL solution, given the low penetration and fast-growing nature of these markets. Moreover, it overcomes the logistic challenges in delivery or setting up locally with a quick integration solution and a low cost of search, negates financial risk by reducing the need to invest massively before testing the markets and limiting costs to only sales performance, and relieves the cumbersome need to manage customer support.


Today, ZoodPay offers merchants easy integration to its online shopping system and access to customers in the Middle East and Central Asia through popular e-commerce platforms such as OpenCart, Magento, PrestaShop, or WooCommerce, to name just a few.

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